> ## Documentation Index
> Fetch the complete documentation index at: https://docs.aisync.link/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Ads

> Connect Google Ads, manage campaigns and ads, view analytics, and send Lead Forms into PowerLists.

**Google Ads** lets you connect a Google Ads login, manage campaigns and ads, check performance, and send Lead Form submissions into AI Sync as contacts.

<Note>
  Open from **Marketing → Google Ads**, or **Settings → Integrations → Google Ads** → **Manage**.

  This is **not** the same as Google Sign-In or Google Calendar. Connect Google Ads separately.
</Note>

## ✨ What you can do

* Connect Google Ads and sync ad accounts and Lead Forms
* Create a paused Search campaign, then **Pause** or **Resume** campaigns and ads
* Review **spend, impressions, clicks, leads**, and cost per lead
* Turn on lead delivery and send forms into **PowerLists**

## 📑 Tabs at a glance

| Tab             | Use it to…                                         |
| --------------- | -------------------------------------------------- |
| **Overview**    | See connected account, ad accounts, and Lead Forms |
| **Ad Accounts** | Pick which ad account to work on                   |
| **Campaigns**   | Create paused campaigns; pause or resume           |
| **Ads**         | Pause or resume individual ads                     |
| **Analytics**   | View last-7-day results by campaign                |
| **Lead Forms**  | Webhook URL, Leads On, PowerList, map fields       |

***

## 🔌 Connect Google Ads

<Steps>
  <Step title="Connect">
    Go to **Marketing → Google Ads** (or **Settings → Integrations**) → **Connect Google Ads** → sign in and approve access.
  </Step>

  <Step title="Sync">
    Click **Sync Assets** so account names and Lead Forms fill in.
  </Step>

  <Step title="Select account">
    Choose an **Ad account** from the top dropdown.
  </Step>

  <Step title="Set up leads">
    Open **Lead Forms** → paste the **Webhook URL** in Google Ads → turn **Leads On** → **Map Fields**.
  </Step>
</Steps>

<Tip>
  Use a Google login with access to the Ads accounts you manage. A personal Gmail without Ads access may show an empty page.
</Tip>

### 🛠️ Top bar buttons

| Button          | When to use                            |
| --------------- | -------------------------------------- |
| **Ad account**  | Switch which account you are managing  |
| **Sync Assets** | Refresh accounts and forms from Google |
| **Reconnect**   | Fix expired permissions                |
| **Disconnect**  | Unlink Google Ads from this workspace  |

***

## 📝 Overview

Quick snapshot of your Google Ads connection — not for editing ads.

<img src="https://mintcdn.com/rizler/akkThCfhx-qDyRvd/images/marketing/google-ads/overview.png?fit=max&auto=format&n=akkThCfhx-qDyRvd&q=85&s=1b3f2fbc87ee06801a0382334dfa787c" alt="Google Ads Overview tab" className="rounded-lg border shadow-sm" width="1024" height="505" data-path="images/marketing/google-ads/overview.png" />

**You will see:**

* **Connected Account** — Google name on this connection
* **Ad Accounts** — how many accounts were found
* **Lead Forms** — how many forms were found
* **Leads On** — how many forms deliver into AI Sync

Numbers look wrong? Click **Sync Assets**.

***

## 💼 Ad Accounts

Pick the ad account for campaigns, ads, and analytics.

<img src="https://mintcdn.com/rizler/akkThCfhx-qDyRvd/images/marketing/google-ads/ad-accounts.png?fit=max&auto=format&n=akkThCfhx-qDyRvd&q=85&s=166e1a1514f13c0bd64202e59c353644" alt="Google Ads Ad Accounts tab" className="rounded-lg border shadow-sm" width="1024" height="510" data-path="images/marketing/google-ads/ad-accounts.png" />

| Column                  | Meaning                        |
| ----------------------- | ------------------------------ |
| **Name**                | Ad account name                |
| **ID**                  | Google Ads account ID          |
| **Status**              | Enabled, etc.                  |
| **Currency / Timezone** | Billing and reporting settings |

* Select the account in the top **Ad account** dropdown
* Click **Refresh** (or **Sync Assets**) to update the list
* Names still look like numbers? Click **Sync Assets** once

<Note>
  You do not create ad accounts in AI Sync. Create them in Google Ads.
</Note>

***

## 📣 Campaigns

Create and control campaigns for the selected ad account.

<img src="https://mintcdn.com/rizler/akkThCfhx-qDyRvd/images/marketing/google-ads/campaigns.png?fit=max&auto=format&n=akkThCfhx-qDyRvd&q=85&s=900cd9135e9495f902017c27053d4974" alt="Google Ads Campaigns tab" className="rounded-lg border shadow-sm" width="1024" height="512" data-path="images/marketing/google-ads/campaigns.png" />

| Column      | Meaning                   |
| ----------- | ------------------------- |
| **Name**    | Campaign name             |
| **ID**      | Google campaign ID        |
| **Channel** | Type (for example Search) |
| **Status**  | Active or Paused          |
| **Actions** | Pause or Resume           |

**Create a campaign**

1. Select ad account
2. Type a **Campaign name**
3. Click **Create paused**

<Warning>
  New campaigns start **Paused**. Nothing spends until you click **Resume**.

  This creates a paused **Search** campaign with a starter budget. Finish keywords, ads, and locations in Google Ads.
</Warning>

* **Pause** = stop spend fast
* **Resume** = may start delivery if ads, budget, and billing are ready

***

## 🖼️ Ads

Pause or resume individual ads for the selected ad account.

<img src="https://mintcdn.com/rizler/akkThCfhx-qDyRvd/images/marketing/google-ads/ads.png?fit=max&auto=format&n=akkThCfhx-qDyRvd&q=85&s=6dfa39d652b215b875bab16e0b0ed870" alt="Google Ads Ads tab" className="rounded-lg border shadow-sm" width="1024" height="508" data-path="images/marketing/google-ads/ads.png" />

| Column       | Meaning          |
| ------------ | ---------------- |
| **Name**     | Ad name          |
| **ID**       | Google ad ID     |
| **Campaign** | Parent campaign  |
| **Status**   | Active or Paused |
| **Actions**  | Pause or Resume  |

You can pause a single ad without pausing the whole campaign.

<Note>
  You do **not** create ads here. Build creatives in Google Ads, then pause or resume them on this tab.
</Note>

***

## 📊 Analytics

Performance for the selected ad account over the **last 7 days**.

<img src="https://mintcdn.com/rizler/akkThCfhx-qDyRvd/images/marketing/google-ads/analytics.png?fit=max&auto=format&n=akkThCfhx-qDyRvd&q=85&s=cb8bff5ae4a82201654e3a8e88018350" alt="Google Ads Analytics tab" className="rounded-lg border shadow-sm" width="1024" height="513" data-path="images/marketing/google-ads/analytics.png" />

| Column       | Meaning                                                |
| ------------ | ------------------------------------------------------ |
| **Campaign** | Campaign name                                          |
| **Spend**    | Amount spent                                           |
| **Impr.**    | Impressions                                            |
| **Clicks**   | Clicks                                                 |
| **Leads**    | Conversions Google reported                            |
| **CPL**      | Cost per lead (when Google reported at least one lead) |

Currency follows the selected ad account.

<Warning>
  Metrics cannot be requested for a **manager (MCC)** account. Select a client ad account under the manager to load Analytics.
</Warning>

<Tip>
  Use **PowerLists** for leads that actually arrived in AI Sync. Analytics shows what Google reported — they can differ.
</Tip>

***

## 📄 Lead Forms

Turn Google form fills into contacts you can call or text.

<img src="https://mintcdn.com/rizler/akkThCfhx-qDyRvd/images/marketing/google-ads/lead-forms.png?fit=max&auto=format&n=akkThCfhx-qDyRvd&q=85&s=d95c172489080653646219cc8efeffc6" alt="Google Ads Lead Forms tab" className="rounded-lg border shadow-sm" width="1024" height="504" data-path="images/marketing/google-ads/lead-forms.png" />

| Column        | Meaning                               |
| ------------- | ------------------------------------- |
| **Form**      | Lead Form name                        |
| **Customer**  | Related Google Ads customer / account |
| **Leads**     | Lead delivery status                  |
| **PowerList** | Where new contacts are stored         |

**Empty list?** Click **Sync Assets**. Create the form in Google Ads first if it still does not appear.

### 🔗 Webhook URL

The yellow box shows your **Webhook URL**. AI Sync does **not** attach it for you.

1. Copy the **Webhook URL** from this tab
2. Open that Lead Form in **Google Ads**
3. Paste the URL into the form’s webhook / lead delivery setting
4. Enter the **webhook key** your AI Sync admin provided

Do this on **each** form you care about.

### ✅ Turn leads on

| Status        | Meaning                                                                            |
| ------------- | ---------------------------------------------------------------------------------- |
| **Leads On**  | AI Sync should accept leads from that form (after the URL is pasted in Google Ads) |
| **Leads Off** | New leads from that form will not be stored here                                   |

If no PowerList is assigned, contacts go to the company **Default** PowerList.

### 🗺️ Map Fields

1. Click **Map Fields** on the form
2. Match each Google question to an AI Sync contact field
3. Choose **skip** for questions you do not want imported
4. Click **Save mapping**

| Google question     | Map to         |
| ------------------- | -------------- |
| Name / first / last | Name fields    |
| Phone               | Phone          |
| Email               | Email          |
| City / State / Zip  | Address fields |

<Warning>
  Leads need: **Sync Assets** + **Webhook URL pasted in Google Ads** + **Leads On** + **field mapping**. Map phone and email for follow-up to work.
</Warning>