> ## Documentation Index
> Fetch the complete documentation index at: https://docs.aisync.link/llms.txt
> Use this file to discover all available pages before exploring further.

# Meta Ads

> Connect Facebook, manage ads, view analytics, and send Lead Forms into PowerLists.

**Meta Ads** lets you connect Facebook, manage campaigns and ads, check performance, and send Lead Form submissions into AI Sync as contacts.

<Note>
  Open from **Marketing → Meta Ads**, or **Settings → Integrations → Facebook Lead Ads** → **Manage**.
</Note>

## ✨ What you can do

* Connect Facebook and sync ad accounts, Pages, and Lead Forms
* Pause or activate **campaigns** and **ads**
* Review **spend, clicks, leads**, and cost per lead
* Turn on lead delivery and send forms into **PowerLists**

## 📑 Tabs at a glance

| Tab                    | Use it to…                                         |
| ---------------------- | -------------------------------------------------- |
| **Overview**           | See connected account, businesses, and ad accounts |
| **Ad Accounts**        | Pick which ad account to work on                   |
| **Campaigns**          | Create, pause, or activate campaigns               |
| **Ads**                | Manage individual ads and creatives                |
| **Analytics**          | View spend and results by date range               |
| **Pages & Lead Forms** | Turn leads on, assign PowerLists, map fields       |

***

## 🔌 Connect Facebook

<Steps>
  <Step title="Connect">
    Go to **Marketing → Meta Ads** (or [Integrations](/settings/social-sign-in-integration)) → **Connect Facebook** → sign in and approve permissions.
  </Step>

  <Step title="Sync">
    Click **Sync Assets** to pull ad accounts, Pages, and Lead Forms.
  </Step>

  <Step title="Select account">
    Choose an **Ad Account** from the top dropdown.
  </Step>

  <Step title="Turn on leads">
    Open **Pages & Lead Forms** → turn **Leads On** for your Page.
  </Step>
</Steps>

<Tip>
  Use a Facebook login with admin access to your Pages and ad accounts. A personal login without business access may show an empty page.
</Tip>

### 🛠️ Top bar buttons

| Button          | When to use                            |
| --------------- | -------------------------------------- |
| **Ad Account**  | Switch which account you are managing  |
| **Sync Assets** | Refresh data after changes in Facebook |
| **Reconnect**   | Fix expired permissions                |
| **Disconnect**  | Unlink Facebook from this workspace    |

***

## 📝 Overview

Quick snapshot of your Meta connection — not for editing ads.

<img src="https://mintcdn.com/rizler/un0t7_8RmWEq8fg5/images/marketing/meta-ads/overview.png?fit=max&auto=format&n=un0t7_8RmWEq8fg5&q=85&s=a5e703b8f624bad4d669404012c0891a" alt="Meta Ads Overview tab" className="rounded-lg border shadow-sm" width="1024" height="452" data-path="images/marketing/meta-ads/overview.png" />

**You will see:**

* **Connected Account** — Facebook name and token expiry
* **Businesses / Ad Accounts / Pages** — summary counts
* Tables listing businesses and ad accounts with status and currency

Numbers look wrong? Click **Sync Assets**.

***

## 💼 Ad Accounts

Pick the ad account for campaigns, ads, and analytics.

<img src="https://mintcdn.com/rizler/un0t7_8RmWEq8fg5/images/marketing/meta-ads/ad-accounts.png?fit=max&auto=format&n=un0t7_8RmWEq8fg5&q=85&s=5410adb4eef13df747cf83d4f6d0bbb4" alt="Meta Ads Ad Accounts tab" className="rounded-lg border shadow-sm" width="1024" height="441" data-path="images/marketing/meta-ads/ad-accounts.png" />

| Column                  | Meaning                        |
| ----------------------- | ------------------------------ |
| **Name**                | Ad account name                |
| **Account ID**          | Meta account ID                |
| **Status**              | Active, Disabled, etc.         |
| **Currency / Timezone** | Billing and reporting settings |

* Click **Manage** to use an account
* **Selected** means it is active in the header dropdown
* Click **Refresh from Facebook** to update the list

***

## 📣 Campaigns

Create and control campaigns for the selected ad account.

| Column               | Meaning                         |
| -------------------- | ------------------------------- |
| **Campaign**         | Name and Facebook ID            |
| **Objective**        | Leads, Traffic, Sales, etc.     |
| **Status**           | Your switch — Active or Paused  |
| **Effective Status** | What Facebook is actually doing |
| **Actions**          | Rename, Pause, or Activate      |

**Create a campaign**

1. Select ad account → **Create Campaign**
2. Enter name and choose objective
3. Click **Create Campaign**

<Warning>
  New campaigns start **Paused**. Nothing spends until you click **Activate**.
</Warning>

* Click the **arrow** on a row to expand and view **Ad Sets**
* **Pause** = stop spend fast | **Activate** = confirm to start delivery

***

## 🖼️ Ads

Manage individual ads. Filter by campaign or ad set.

<img src="https://mintcdn.com/rizler/un0t7_8RmWEq8fg5/images/marketing/meta-ads/ads.png?fit=max&auto=format&n=un0t7_8RmWEq8fg5&q=85&s=7149b825a84f3b993234ed8820374c7d" alt="Meta Ads Ads tab" className="rounded-lg border shadow-sm" width="1024" height="506" data-path="images/marketing/meta-ads/ads.png" />

| Column                | Meaning                                      |
| --------------------- | -------------------------------------------- |
| **Creative**          | Ad image thumbnail                           |
| **Ad**                | Ad name and ID                               |
| **Campaign / Ad Set** | Parent campaign and ad set                   |
| **Status**            | Active or Paused (your switch)               |
| **Effective Status**  | Real delivery state (e.g. `CAMPAIGN_PAUSED`) |
| **Actions**           | Edit, Pause, or Activate                     |

**Create an ad**

1. **Create Ad** → enter name
2. Pick **Campaign** → **Ad Set** → **Creative** (must exist in Facebook first)
3. Click **Create Ad**

<Warning>
  New ads start **Paused**. Creatives are built in Facebook Ads Manager — AI Sync reuses them, it does not design them.
</Warning>

***

## 📊 Analytics

Performance for the selected ad account and date range.

<img src="https://mintcdn.com/rizler/un0t7_8RmWEq8fg5/images/marketing/meta-ads/analytics.png?fit=max&auto=format&n=un0t7_8RmWEq8fg5&q=85&s=8d3cabe54bc17237fb545dcc3072088d" alt="Meta Ads Analytics tab" className="rounded-lg border shadow-sm" width="1024" height="512" data-path="images/marketing/meta-ads/analytics.png" />

**Filter:** Pick **Date Range** (or custom From/To) → click **Apply**

**Summary cards:** Spend · Impressions · Reach · Clicks · CTR · CPC · Leads · Cost / Lead

**By Campaign table:** Same metrics broken down per campaign.

<Tip>
  Use **PowerLists** to see leads that actually arrived in AI Sync. Analytics shows what Facebook reported — they can differ.
</Tip>

***

## 📄 Pages & Lead Forms

Turn Facebook form fills into contacts you can call or text.

<img src="https://mintcdn.com/rizler/un0t7_8RmWEq8fg5/images/marketing/meta-ads/pages-lead-forms.png?fit=max&auto=format&n=un0t7_8RmWEq8fg5&q=85&s=37edda91f7736930f661cf8b555da8ff" alt="Meta Ads Pages and Lead Forms tab" className="rounded-lg border shadow-sm" width="1024" height="401" data-path="images/marketing/meta-ads/pages-lead-forms.png" />

| Column     | Meaning                              |
| ---------- | ------------------------------------ |
| **Page**   | Facebook Page name and ID            |
| **Status** | **Leads On** or **Off**              |
| **Forms**  | Number of Lead Forms — click to open |

**For each form:**

1. Turn **Leads On** for the Page
2. Click **Forms** → assign a **PowerList**
3. Click **Map Fields** → match Facebook questions to contact fields → **Save Mapping**

| Facebook question  | Map to         |
| ------------------ | -------------- |
| Full name          | Name fields    |
| Phone              | Phone          |
| Email              | Email          |
| City / State / Zip | Address fields |

<Warning>
  Leads need all four: **Leads On** + **PowerList** + **field mapping** + Facebook connected. Map phone and email for follow-up to work.
</Warning>