> ## Documentation Index
> Fetch the complete documentation index at: https://docs.aisync.link/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand 

> Complete guide to establishing your business identity for compliant A2P messaging with comprehensive brand registration, verification, and management

<img src="https://mintcdn.com/rizler/np8aLNNwVWk09ZfP/images/setup/brand/overview.png?fit=max&auto=format&n=np8aLNNwVWk09ZfP&q=85&s=62c94575dec9bce34e777947bf2ed5a5" alt="10DLC Brand Dashboard showing registered brands with Provider, Profile, Brand Type, and Status columns, plus action buttons" className="rounded-lg border shadow-sm" width="1918" height="961" data-path="images/setup/brand/overview.png" />

# 🏷️ 10DLC Brand Registration & Management

Establish your business identity for compliant Application-to-Person (A2P) messaging by registering and managing your 10DLC brand with wireless carriers. The brand dashboard gives you a centralized interface to review and manage all your brands, as illustrated below.

### 📋 Brand Listing Table

The table lets you view, sort, and manage all registered brands. The columns you will find are:

| Column                  | Description                                  | Example/Values               |
| ----------------------- | -------------------------------------------- | ---------------------------- |
| **Brand Alias**         | Custom name you assign to your brand         | GROWBRAND                    |
| **Provider**            | Messaging provider associated with the brand | TWILIO                       |
| **Profile**             | Linked 10DLC Profile or company registration | Company-Dawn459A             |
| **Brand Type**          | Brand level determined by profile/provider   | STANDARD, PREMIUM, etc.      |
| **Registration Status** | Current approval status                      | PENDING, PROCESSED, APPROVED |

<CardGroup cols={2}>
  <Card title="Quick Registration" icon="rocket">
    Register a new brand quickly via the “Register Brand” button — guided process ensures speed and accuracy.
  </Card>

  <Card title="One-Click Actions" icon="trash">
    Instantly delete brands or update their status using the action buttons.
  </Card>
</CardGroup>

## ❓ What is a 10DLC Brand?

A 10DLC Brand is your business's verified digital identity within the messaging ecosystem. Think of it as your "business license" for professional SMS messaging. It represents:

<CardGroup cols={3}>
  <Card title="Business Identity" icon="building">
    Your legal company information, cross-verified with state business registries and federal databases
  </Card>

  <Card title="Trust Score" icon="star">
    Carrier-verified reputation (0-100 scale) affecting message deliverability, sending volume limits, and filtering bypass
  </Card>

  <Card title="Compliance Profile" icon="shield">
    Regulatory standing ensuring adherence to TCPA, CAN-SPAM, and carrier-specific messaging guidelines
  </Card>
</CardGroup>

<Info>
  **Why Brand Registration Matters:** Unregistered messaging can result in 70%+ delivery failures, automatic spam filtering, and potential number blocking. Registered brands see 95%+ delivery rates and can send up to 100,000+ messages daily.
</Info>

## 📝 Brand Registration Process

### ⚡ Quick Registration Form

The brand registration process has been streamlined to focus on essential information required for carrier approval. The simplified form reduces registration time while maintaining compliance requirements.

<img src="https://mintcdn.com/rizler/Y_uBVBJUAecqC9TL/images/setup/brand/add-brand.png?fit=max&auto=format&n=Y_uBVBJUAecqC9TL&q=85&s=34fbb9d38229d262c60bedc9689d5007" alt="10DLC Brand Registration Form - Simplified registration interface" className="rounded-lg border shadow-sm" width="1592" height="680" data-path="images/setup/brand/add-brand.png" />

| Field             | Description                      | Requirements                         | Impact                                     |
| ----------------- | -------------------------------- | ------------------------------------ | ------------------------------------------ |
| **Provider**\*    | Select your messaging provider   | Required, choose from supported list | Determines routing and approval workflow   |
| **Profile**\*     | Link to approved 10DLC Profile   | Required, select from available      | Sets business verification and eligibility |
| **Brand Alias**\* | Unique brand identifier          | Required, unique, 2–50 characters    | Used for identification and reporting      |
| **Brand Type**    | Brand classification (read-only) | Auto-populated from profile/provider | Affects messaging features and throughput  |

<Info>
  **All fields marked with (\*) are mandatory and must be completed to enable form submission. Real-time validation prevents errors before you submit.**
</Info>

<Warning>
  **Important:** "Brand Type" is automatically determined by your selected profile and provider. If no profiles are available, first create one at [Setup → 10DLC → Profile](/setup/10dlc/profile).
</Warning>

### ▶️ Registration Steps

<AccordionGroup>
  <Accordion title="Step 1: Choose Provider & Profile" icon="user-circle">
    Select your messaging provider and an approved 10DLC profile. These choices determine how your brand is routed and which brand types are available.

    <CardGroup cols={2}>
      <Card title="Provider Selection" icon="building">
        * Choose from supported SMS providers<br />
        * Ensures correct carrier routing<br />
        * Required for approval by downstream networks
      </Card>

      <Card title="Profile Requirements" icon="check-circle">
        * Business and contact info fully verified<br />
        * Address confirmed and compliant<br />
        * Profile must be in "Approved" status
      </Card>
    </CardGroup>

    <Tip>
      If you do not see your desired profile, create one under [Setup → 10DLC → Profile](/setup/10dlc/profile).
    </Tip>
  </Accordion>

  <Accordion title="Step 2: Enter Brand Alias" icon="tag">
    Choose your Brand Alias (public brand identifier):

    | Requirement    | Description                               | Example         |
    | -------------- | ----------------------------------------- | --------------- |
    | **Length**     | 2-50 characters                           | `MyCompany`     |
    | **Uniqueness** | Cannot duplicate an existing brand        | `Acme2024`      |
    | **Characters** | Letters, numbers, spaces, hyphens allowed | `Acme-Tech LLC` |
    | **Permanent**  | Cannot change after registration          |                 |

    <Tip>
      * Use your full company name or common abbreviation<br />
      * Avoid unsupported characters or emoji<br />
      * Be clear, professional, and recognizable for end users
    </Tip>

    <Warning>
      Brand Alias is permanent after submission and cannot be edited later.
    </Warning>
  </Accordion>

  <Accordion title="Step 3: Review & Submit" icon="check-circle">
    Review your selections. "Brand Type" is read-only and set automatically.

    <CardGroup cols={2}>
      <Card title="Pre-Submission Checks" icon="shield-check">
        **Before submitting, the system will verify:**

        * All required fields are filled
        * Brand alias is unique to your account
        * Profile is in "Approved" status
        * Necessary business info is complete
      </Card>

      <Card title="Submission & Validation" icon="rocket">
        * Form cannot be submitted until all validations pass<br />
        * After clicking Submit, your application enters the carrier queue<br />
        * Status updates and notifications are sent in real time
      </Card>
    </CardGroup>

    <Info>
      If you see "Please fill required fields!" double-check the Brand Alias, Provider, and Profile selections before submitting.
    </Info>

    <Tip>
      A successful registration appears instantly in your brand list, with status "Processing" until carrier review is complete.
    </Tip>
  </Accordion>
</AccordionGroup>