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10DLC Brand Dashboard showing registered brands with Provider, Profile, Brand Type, and Status columns, plus action buttons

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🏷️ 10DLC Brand Registration & Management

Establish your business identity for compliant Application-to-Person (A2P) messaging by registering and managing your 10DLC brand with wireless carriers. The brand dashboard gives you a centralized interface to review and manage all your brands, as illustrated below.

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📋 Brand Listing Table

The table lets you view, sort, and manage all registered brands. The columns you will find are:
ColumnDescriptionExample/Values
Brand AliasCustom name you assign to your brandGROWBRAND
ProviderMessaging provider associated with the brandTWILIO
ProfileLinked 10DLC Profile or company registrationCompany-Dawn459A
Brand TypeBrand level determined by profile/providerSTANDARD, PREMIUM, etc.
Registration StatusCurrent approval statusPENDING, PROCESSED, APPROVED
ActionManage brands (e.g., Delete button)Delete

Quick Registration

Register a new brand quickly via the “Register Brand” button — guided process ensures speed and accuracy.

One-Click Actions

Instantly delete brands or update their status using the action buttons.

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❓ What is a 10DLC Brand?

A 10DLC Brand is your business’s verified digital identity within the messaging ecosystem. Think of it as your “business license” for professional SMS messaging. It represents:

Business Identity

Your legal company information, cross-verified with state business registries and federal databases

Trust Score

Carrier-verified reputation (0-100 scale) affecting message deliverability, sending volume limits, and filtering bypass

Compliance Profile

Regulatory standing ensuring adherence to TCPA, CAN-SPAM, and carrier-specific messaging guidelines
Why Brand Registration Matters: Unregistered messaging can result in 70%+ delivery failures, automatic spam filtering, and potential number blocking. Registered brands see 95%+ delivery rates and can send up to 100,000+ messages daily.

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📝 Brand Registration Process

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⚡ Quick Registration Form

The brand registration process has been streamlined to focus on essential information required for carrier approval. The simplified form reduces registration time while maintaining compliance requirements. 10DLC Brand Registration Form - Simplified registration interface
FieldDescriptionRequirementsImpact
Provider*Select your messaging providerRequired, choose from supported listDetermines routing and approval workflow
Profile*Link to approved 10DLC ProfileRequired, select from availableSets business verification and eligibility
Brand Alias*Unique brand identifierRequired, unique, 2–50 charactersUsed for identification and reporting
Brand TypeBrand classification (read-only)Auto-populated from profile/providerAffects messaging features and throughput
All fields marked with (*) are mandatory and must be completed to enable form submission. Real-time validation prevents errors before you submit.
Important: “Brand Type” is automatically determined by your selected profile and provider. If no profiles are available, first create one at Setup → 10DLC → Profile.

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▶️ Registration Steps

Select your messaging provider and an approved 10DLC profile. These choices determine how your brand is routed and which brand types are available.

Provider Selection

  • Choose from supported SMS providers
  • Ensures correct carrier routing
  • Required for approval by downstream networks

Profile Requirements

  • Business and contact info fully verified
  • Address confirmed and compliant
  • Profile must be in “Approved” status
If you do not see your desired profile, create one under Setup → 10DLC → Profile.
Choose your Brand Alias (public brand identifier):
RequirementDescriptionExample
Length2-50 charactersMyCompany
UniquenessCannot duplicate an existing brandAcme2024
CharactersLetters, numbers, spaces, hyphens allowedAcme-Tech LLC
PermanentCannot change after registration
  • Use your full company name or common abbreviation
  • Avoid unsupported characters or emoji
  • Be clear, professional, and recognizable for end users
Brand Alias is permanent after submission and cannot be edited later.
Review your selections. “Brand Type” is read-only and set automatically.

Pre-Submission Checks

Before submitting, the system will verify:
  • All required fields are filled
  • Brand alias is unique to your account
  • Profile is in “Approved” status
  • Necessary business info is complete

Submission & Validation

  • Form cannot be submitted until all validations pass
  • After clicking Submit, your application enters the carrier queue
  • Status updates and notifications are sent in real time
If you see “Please fill required fields!” double-check the Brand Alias, Provider, and Profile selections before submitting.
A successful registration appears instantly in your brand list, with status “Processing” until carrier review is complete.