Twilio Brand Registration

Important: If you are using your own Twilio account, you need to register your brand directly in the Twilio console and retrieve the necessary SIDs for integration. This process ensures proper 10DLC compliance and optimal message deliverability.

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🎯 When to Use Twilio Brand Registration

You must use this method when:

• You are using your own Twilio account - This is mandatory for customers with their own Twilio accounts
• Customer prefers to manage their own 10DLC compliance
• Customer needs direct control over brand registration process
• Integration requires specific Twilio SIDs

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📋 Prerequisites

Before starting the Twilio brand registration process, ensure:

• Customer has an active Twilio account
• Customer has administrative permissions in Twilio console
• Customer has completed their Twilio Trust Hub profile
• Customer has all required business documentation ready
• Customer understands 10DLC compliance requirements

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🚀 Step-by-Step Registration Process

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Access Twilio Console

1. Navigate to Twilio Console
   • Go to console.twilio.com
   • Log in with customer’s Twilio credentials
   • Ensure you’re in the correct account
2. Locate A2P Brand Registration
   • In the left sidebar, expand “Develop”
   • Under “Messaging”, expand “Regulatory Compliance”
   • Click on “Brands”

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Step 1: Register New Brand

1. Click “Register new Brand”
   • On the A2P Brands page, click the blue ”+ Register new Brand” button
   • This will open the brand registration form
2. Complete Brand Information
   • Fill in all required business details
   • Ensure information matches official business registration
   • Upload any required documentation
3. Submit for Review
   • Review all information for accuracy
   • Submit the brand registration
   • Note the registration status will show as “In progress”

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Monitor Registration Status

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Step 2: Retrieve Required SIDs

Once the brand is approved, you need to retrieve two critical SIDs: Navigate to Brand Details

• Click on the approved brand name in the brands list
• This opens the Brand Details page

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Step 3: Brand Registration SID

Locate Brand Registration SID

• In the Brand Details section, find “Brand registration SID”
• Copy the SID using the copy icon next to it

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Step 4: Trust Hub A2P Bundle SID

Find Trust Hub A2P Bundle SID

• On the same Brand Details page
• Locate “Trust Hub A2P Bundle SID”
• Copy the SID using the copy icon

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📊 Brand Details Overview

The Brand Details page provides comprehensive information about the registered brand:

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🔧 Integration Steps

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For System Integration

1. Collect Required SIDs
   Copy

   Brand Registration SID: [Retrieved from Twilio console]
   Trust Hub A2P Bundle SID: [Retrieved from Twilio console]
   

2. Configure in Your System
   • Add SIDs to customer’s account settings
   • Configure messaging provider settings
   • Test message delivery
3. Verify Integration
   • Send test messages
   • Monitor delivery rates
   • Check for any error messages

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For Campaign Creation

Once SIDs are retrieved, customers can:

• Create 10DLC campaigns using their brand
• Set up message templates
• Configure delivery settings
• Monitor campaign performance

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⚠️ Important Considerations

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🆘 Troubleshooting

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Common Issues

Brand Registration Stuck “In Progress”

• Wait up to 7 business days
• Contact Twilio support if no change
• Verify all information is accurate

SIDs Not Visible

• Ensure brand is fully approved
• Check user permissions in Twilio console
• Verify you’re in the correct account

Integration Errors

• Double-check SID accuracy
• Verify brand status is “Approved”
• Ensure proper API configuration

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Getting Help

If you encounter issues:

1. Check Twilio documentation
2. Contact Twilio support with brand details
3. Verify account permissions
4. Review business information accuracy