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📣 10DLC Campaign Management

A 10DLC Campaign allows you to send business SMS messages at scale with compliance and deliverability. Campaigns are organized containers for your messaging use cases, ensuring that each set of communications aligns with industry and carrier regulations.

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🎯 Purpose of a 10DLC Campaign

A 10DLC (10-Digit Long Code) Campaign is designed to:
  • Enable bulk, automated, and interactive communication with your customers.
  • Maintain necessary compliance for carriers and industry standards (TCPA, CTIA).
  • Improve sender reputation which impacts delivery and throughput.
Businesses use 10DLC campaigns for notifications, alerts, customer support, verifications, and marketing purposes—all while ensuring customers can identify, trust, and opt in/out of communications. 10DLC Campaign Dashboard listing campaigns and their approval/status details

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📊 Campaign Dashboard Table

The campaign dashboard displays all your existing 10DLC campaigns in a filterable table, letting you quickly view status and manage each one. The columns in this table are:
ColumnDescriptionExample/Values
Campaign AliasThe internal name you assign to the campaign for easy trackingOnboarding Campaign
ProviderMessaging provider handling the campaign’s SMS trafficPlivo, Twilio
Brand IDThe registered brand this campaign is linked to245127
VerticalIndustry/category for complianceEDUCATION, RETAIL, HEALTHCARE
Use CaseThe intended messaging use (notifications, marketing, customer care)Notification, Support
Registration StatusCarrier approval status for the campaignAPPROVED, PENDING, REJECTED
ActionManage each campaign (edit, delete, view details)Edit/Delete
You can filter, sort, or search campaigns using the dashboard controls. If no campaigns are shown, click “Add New Campaign” to get started!

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➕ How to Add a Campaign

  1. Go to Setup > 10DLC > Campaign in your dashboard.
  2. Click the “Add New Campaign” button.
  3. Complete each section of the campaign form (details below).
  4. Review your information for accuracy and compliance.
  5. Submit your campaign for validation and carrier approval.

Why Create a Campaign?

Campaigns let you define each specific messaging purpose (e.g., account alerts, marketing, support) for better deliverability and compliance.

Easy Setup Process

Add campaigns in minutes with step-by-step fields designed to meet all US carrier requirements.

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📝 Campaign Fields Explained

To create a successful campaign, you must complete several important fields. Here’s how each is used:

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1️⃣ Basic Campaign Details

Add 10DLC Campaign Form - Basic campaign details section
  • Campaign Alias
    Internal campaign name for easy tracking. Example: “Onboarding Campaign”.
  • Provider
    Pre-set by your account (e.g., “Plivo”). Ensures the right SMS carrier is used.
  • Brand Selection
    Connects the campaign to your registered business brand. Determines compliance and trust score.
  • Vertical Selection
    Lets you choose your industry (like “EDUCATION” or “RETAIL”). Impacts approval and compliance.

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2️⃣ Campaign Description & Message Flow

Edit 10DLC Campaign Form - Description and message flow section
  • Campaign Description
    Explain the campaign’s purpose and message content. Example: Sending 2FA codes or appointment reminders. Minimum 40 characters.
  • Message Flow Documentation
    Detail the customer journey, opt-in, frequency, and opt-out process. Example: “Customers opt-in via website… can reply STOP to quit messaging.”

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3️⃣ Use Case & Sample Messages

Edit 10DLC Campaign Form - Use case and sample messages section
  • Campaign Type Selection
    Pick message throughput:
    • Low Volume: up to 1,000/day
    • Standard: up to 10,000/day
    • High Volume: up to 100,000+/day
    • Enterprise: Unlimited (carrier approval required)
  • Sub Use Cases
    Select specific purposes (only for Low Volume campaigns), e.g. “Customer Care”, “Marketing”.
  • Sample Messages
    Provide at least 2 real examples, each with opt-out instructions (e.g., “STOP to opt out”). Minimum 20 characters each.
Example Messages: 
1. "Welcome to Acme! We'll keep you updated. Reply STOP to opt out."
2. "Your support ticket is received. We'll be in touch. STOP to opt out."

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4️⃣ Campaign Attribute Settings

Configure compliance toggles and advanced features: Edit 10DLC Campaign Form - Use case and sample messages section

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🔒 Required Attributes (Always enabled)

  • Subscriber Opt-In: Customers must explicitly agree to receive texts.
  • Subscriber Opt-Out: Customers can reply STOP to unsubscribe.
  • Subscriber Help: Customers can reply HELP for support info.

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⚙️ Optional Features (Toggle as needed)

  • Embedded Phone: Allows clickable phone numbers in SMS.
  • Age Gated: Required for 18+ content.
  • Affiliate Marketing: Tag if content includes affiliate/referral promos.
  • Direct Lending: Needed for credit/loan subject matter.
  • Embedded Link: Permits inclusion of SMS links.
💡 Tip: Properly filling all fields and toggles ensures your campaign passes carrier review and reaches your recipients successfully.