You’ll find the switches in the Inbox side panel and on the dialer contact card. Reps, admins and owners can change them.

A lead who replied STOP. The banner is above the conversation, the switches are in the side panel. Example data.
When a lead texts STOP
- Texts to that lead turn off automatically.
- They get one confirmation that they’ve been unsubscribed.
- Your AI text assistant doesn’t reply.
- The conversation shows a banner: “Unsubscribed from texts · replied STOP on Oct 4”, with a Turn off button.
When a lead texts START
START, UNSTOP or YES turns texts back on, but only if the lead’s own STOP turned them off. If someone on your team turned texts off by hand, a START reply doesn’t undo it.Turning texts back on yourself
Click Turn off on the banner, or switch Texts off. You’ll be asked to confirm:This person asked not to be texted. Texting them again is at your own risk. The carrier may still block texts until they reply START.

The confirm button stays locked until you tick I understand.
Carriers keep their own STOP list. Even after you turn texts back on, the carrier may block your texts until the lead replies START. Calls aren’t affected.