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Meta Ads lets you connect Facebook, manage campaigns and ads, check performance, and send Lead Form submissions into AI Sync as contacts.
Open from Marketing → Meta Ads, or Settings → Integrations → Facebook Lead Ads → Manage.

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✨ What you can do

  • Connect Facebook and sync ad accounts, Pages, and Lead Forms
  • Pause or activate campaigns and ads
  • Review spend, clicks, leads, and cost per lead
  • Turn on lead delivery and send forms into PowerLists

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📑 Tabs at a glance

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🔌 Connect Facebook

1

Connect

Go to Marketing → Meta Ads (or Integrations) → Connect Facebook → sign in and approve permissions.
2

Sync

Click Sync Assets to pull ad accounts, Pages, and Lead Forms.
3

Select account

Choose an Ad Account from the top dropdown.
4

Turn on leads

Open Pages & Lead Forms → turn Leads On for your Page.
Use a Facebook login with admin access to your Pages and ad accounts. A personal login without business access may show an empty page.

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🛠️ Top bar buttons

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📝 Overview

Quick snapshot of your Meta connection — not for editing ads. Meta Ads Overview tab You will see:
  • Connected Account — Facebook name and token expiry
  • Businesses / Ad Accounts / Pages — summary counts
  • Tables listing businesses and ad accounts with status and currency
Numbers look wrong? Click Sync Assets.

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💼 Ad Accounts

Pick the ad account for campaigns, ads, and analytics. Meta Ads Ad Accounts tab
  • Click Manage to use an account
  • Selected means it is active in the header dropdown
  • Click Refresh from Facebook to update the list

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📣 Campaigns

Create and control campaigns for the selected ad account. Create a campaign
  1. Select ad account → Create Campaign
  2. Enter name and choose objective
  3. Click Create Campaign
New campaigns start Paused. Nothing spends until you click Activate.
  • Click the arrow on a row to expand and view Ad Sets
  • Pause = stop spend fast | Activate = confirm to start delivery

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🖼️ Ads

Manage individual ads. Filter by campaign or ad set. Meta Ads Ads tab Create an ad
  1. Create Ad → enter name
  2. Pick Campaign → Ad Set → Creative (must exist in Facebook first)
  3. Click Create Ad
New ads start Paused. Creatives are built in Facebook Ads Manager — AI Sync reuses them, it does not design them.

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📊 Analytics

Performance for the selected ad account and date range. Meta Ads Analytics tab Filter: Pick Date Range (or custom From/To) → click Apply Summary cards: Spend · Impressions · Reach · Clicks · CTR · CPC · Leads · Cost / Lead By Campaign table: Same metrics broken down per campaign.
Use PowerLists to see leads that actually arrived in AI Sync. Analytics shows what Facebook reported — they can differ.

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📄 Pages & Lead Forms

Turn Facebook form fills into contacts you can call or text. Meta Ads Pages and Lead Forms tab For each form:
  1. Turn Leads On for the Page
  2. Click Forms → assign a PowerList
  3. Click Map Fields → match Facebook questions to contact fields → Save Mapping
Leads need all four: Leads On + PowerList + field mapping + Facebook connected. Map phone and email for follow-up to work.